The Canadian Bar Association’s (CBA) Young Lawyer International Program (YLIP) was accepting new applicants for the 2020-2021 YLIP placements. The original plan for this project was to highlight a different aspect of the program over a three month campaign (February to April). Unfortunately, due to COVID-19, some of this campaign was put on hold.
To make these videos possible, CBA purchased some templates that could be used in Adobe After Effects.
The audio in all the videos was found on the YouTube’s audio library.
For the first month of the campaign, we wanted to highlight that the program is an international placement. This is also when we start highlighting Instagram Takeovers that are hosted from current YLIP interns.
I created these videos in Adobe After Effects using a 3D globe template. For the general videos, I created paths that linked where all the YLIP 2019-2020 interns were from in Canada. I made all the paths join in Ottawa and then they went to the different cities the interns were placed for their internships. These videos were used on Instagram, Facebook and Twitter.
I also used the same template to create individual videos to be used on the CBA’s Instagram stories to highlight the upcoming takeover host. These videos followed a path from the host’s hometown to the location of their placement. At the end of the video I put the name of the host, where their placement is and the date of their takeover. These videos were used to highlight all the takeovers for the entire campaign.
Below are the general videos (one English and one French) we used throughout this portion of the campaign.
The English general video
The French general video
For March we wanted to highlight hte experience of the interns. we had a couple of interns from the 2019-2020 cohort submit photos highlighting their experiences working in a new country, travelling, culture, etc. I then put these images into a mosaic template purchased by CBA.
The English experience video
The French experience video
This portion of the campaign unfortunately did not get done due to COVID-19. This portion of the campaign was meant to highlights from interviews of the current interns discussing their experiences and what made then apply as well as what they loved about the experience.
