I created these animations for the Canadian Bar Association’s (CBA) renewal campaign over the summer of 2019. Each animation was created in 4 different colour schemes and in both official languages (English and French). The original still image was created by an external company the CBA hired. About halfway through the campaign, social media platforms were starting to heavily promote video content. Because of this, I was asked to make each graphic a short animation to keep add some movement to the graphic while keeping to AODA standards.
To create the animations, I first needed to open each file in Adobe Illustrator to make sure the elements were filed correctly in layers before bringing it into Adobe After Effects. When I brought the Illustrator files into After Effects, the first think I did was parent all the correct pieces together in the correct order making a rigged system for each element most of which were characters. I key framed the animation keeping it under 5 seconds and making sure it would loop seamlessly. Once I was happy with the key framing, I added easing to make the transition flow properly and made any minor tweaks likes adding extra frames or adjusting the transitions. Once I was happy with the animation, I exported it to Adobe Photoshop where I was able to export the file as a gif with an infinite loop.
